TV Star Real Estate Broker Takes Over Sale Of UWS Building

UPPER WEST SIDE, NY — This might be more exciting to some than others, but celebrity real estate dealer Ryan Serhant's brokerage, Serhant, is taking over the sale of a luxury building on the Upper West Side.

Serhant is one of the lead characters on Bravo's popular "Million Dollar Listing New York," which follows a variety of the city's top real estate brokers through the sales of New York City's most glamorous homes.

Serhant is taking over marketing and sales at 251 West 91st Street (between West End and Broadway), which was previously known as the Era building but is being renamed "The Westly."

"The Westly is more than a name — it's a lifestyle: a manner of being," Jennifer Alese, who leads Serhant's new development branch, said in a news release. "The Westly stands out because we are giving residents a unique identity that they can relate to or aspire to become; a place they can truly call home."

The newly dubbed Westly is a 20-story condominium building that consists of two to five-bedroom homes, with residences ranging in size from 1,252 to 3,524 square feet — asking prices start at $2.65 million for a two-bedroom to $13.5 million for a five-bedroom unit, according to a news release from Serhant.

Serhant's press release about its new building calls the Upper West Side one of Manhattan's most iconic neighborhoods.

Here are the selling points it lists for the neighborhood:

"The Westly is situated between Central and Riverside Parks," reads a press release from the brokerage. "The building is in close proximity to notable private schools including Dwight, Trinity, and Columbia Prep private schools and near higher education institutions Columbia and Fordham University. The neighborhood provides convenient access to transportation, plus a wealth of extracurricular activities for families, including entertainment and cultural venues and restaurants."

The Westly is anticipated to be completed by the spring of 2022.