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Flower Festival Will Return To The West Village With Over 1M Blossoms

The L.E.A.F Festival of Flowers is returning to the Meatpacking District in June for its second rendition. Here's what to know.

Flowers in Gansevoort Plaza within the West Village.
Flowers in Gansevoort Plaza within the West Village. (Credit: Leatal Cohen, Pic and Petal for L.E.A.F)

WEST VILLAGE, NY — The L.E.A.F Festival of Flowers is returning to the Meatpacking District within the West Village in June.

The three-day affair will take place from June 10 to 12 with over one million flowers, a hundred florists, and floral installations as far as the eye can see.

“Last year’s Festival of Flowers was one of the highlights of the year for the district, and we’re thrilled to kick off summer of 2022 in Meatpacking again, bigger and better than before,” said Jeffrey LeFrancois, Meatpacking District BID’s Executive Director, in a news release.

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“While the festival is a feast for the eyes and a social media delight, it’s also a tremendous economic engine for the district and the city," LeFrancois added. "In 2021, it provided a much-needed boost to businesses in the district and we’re planning for an even more successful 2022."

The European-style flower market will sit on Washington Street between Little West 12th and Gansevoort Street and feature 30 florist retailers in the immediate area.

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The festival will be open from 11 a.m. to 6 p.m. on June 10 and 11, and from 11 a.m. to 5 p.m. on June 12.

The market is presented by the real estate development company TF Cornerstone.

While the market will serve as the center of the festival, installations will be displayed all across the Meatpacking District.

Here is a list of some of the local and national businesses participating in the festival, along with where they will be set up.

  • Absolut Vodka - Gansevoort Plaza South - Absolut will create a floral installation, inspired by absolut Out & Open, which provides support to LGBTQ bars and restaurants, designed by East Olivia.
  • Caudalie - 823 Washington Street - In-store floral installation, designed by Flower Bodega.
  • Chelsea Market - 15th Street, between Ninth & Tenth Avenues - Installation on the marquee entrance designed by The Unlikely Florist, and inside the market designed by Damselfly and Larkspur.
  • Dante - 551 Hudson Street - Just south of the Meatpacking District, Dante will be host to a floral pop-up with Perrier-Jouët Champagne, designed by Popup Florist.
  • Diane von Furstenberg - 874 Washington Street - Designed by FTD, in-store floral installation outfitting the windows with a floral forward installation, complimenting the season’s newest styles.
  • FlowerSchool New York - Little West 12th Street, between Washington and Ninth Avenue - Bringing the art of flowers to enthusiasts across Little West 12th Street.
  • Google Store Chelsea - 76 Ninth Avenue - In-store floral installation, designed by Simply Design NYC.
  • Lewis Miller Design - 14th Street Plaza - Lewis Miller will be doing a series of Flower Flash installations in collaboration with West Coast Street Artist Scott Froschauer.
  • Lucid Motors - 2 Ninth Avenue - In-store floral installation, designed by Rachel Cho Floral Arrangements.
  • Meatpacking District Installation - South Side of 14th Street - The Meatpacking District’s iconic display will return to 14th Street Square with an installation entitled ‘The Colonnade: A Forest of Flowers.’ Inspired by the bold reemergence of the city, and designed by Theresa Rivera Design, The Colonnade will be an explosion of blooms, creating A Forest of Flowers in the heart of the neighborhood. It will tower from the cobbles to the sky with live Japanese Maples, an explosion of hybrid delphinium and a shower of oncidium orchids; allium and liatarius will shoot up from behind corten steel clad benches, and three 8’ hexagonal stages will be covered in moss, branches, palms, and greens galore.
  • Pastis - 52 Gansevoort Street - Spritz cocktails with French aperitif Lillet accompanied by floral installation designed by McQueens Flowers.
  • Santa Maria Novella - Gansevoort Plaza South - The oldest heritage brand in the world, Santa Maria Novella will spread mysterious Italian wonder in New York City, launching L’IRIS their first eau the Parfum through an activation using flowers as timeless vessels of beauty and knowledge, installed by Popup Florist.
  • Seedlip - Gansevoort Plaza South - The pioneer and world’s number one non-alcoholic spirit brand, Seedlip will share with attendees complementary cocktail samples featuring their range of nature-forward expressions, in an activation curated by McQueens.
  • Soho Home - 401 West 14th Street - In-store floral installation, designed by Cape Lily.
  • t.a. - 332 West 13th Street - In-store floral installation, designed by Carmen & Co.
  • TF Cornerstone - Little West 12th and Washington - Flower Market sponsor TF Cornerstone will embody Brooklyn swagger to create a retro, floral-filled experience on the corner of Little West 12th and Washington St. Utilizing mid-century furniture and funky room accessories, they will inspire your NYC apartment #WFH goals. The activation, with flora curated by Brooklyn Blooms, will include an array of exotic textures and hues, including mudcloth print hand-painted onto monstera leaves.
  • The Chester - 18 Ninth Avenue - Popsicle and whisky cocktail pairings from The Glenlivet accompanied by floral installation by The Unlikely Florist.
  • The Whitney Museum of American Art - 99 Gansevoort Street - Presenting a series of free, on-site public programs and events celebrating Pride for visitors of all ages. Whitney Pride! activates the Museum building, the surrounding neighborhood, and the Whitney Lawn, a 6,000 square foot temporary pedestrian-only, grassy thoroughfare outside the Museum on Gansevoort Street, which will also feature a floral installation by FDK Florals. Whitney Pride! is part of the Museum’s ongoing commitment to support LGBTQ+ artists and communities and offer an inclusive space for all to gather and enjoy American art. For more information visit whitney.org/pride.
  • Floral Installations - 25 floral plinth installations will adorn the streets of the Meatpacking District and are presented by Aurora Capital and William Gottlieb Real Estate (Ariston Flowers NYC), BallSB (Ball Horticultural), Cape Lily, Fête Florals, Flower Bodega, FlowerSchool New York, Jung Lee, Ora la Casa de Las Flores, Petal and Company, Polycarp Flowers, Raven Hollow Guild, Sage Realty (Flower Bodega), Simply Nia Design, Starbucks (Larkspur Botanicals, florals supplied by Prism Harvest), Taconic Partners (Raven Hollow Guild), Topo Chico (East Olivia), Van Vliet NY, and Naranjo Roses and George Rallis Wholesale.

You can check out photos from last year's festival here: Flower Festival Transforms The West Village: See It In Photos.

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