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Oklahoma State University: Kevin So Recognized As The Journal Of Hospitality And Tourism Research's Most Highly Cit ...
Dr. Kevin So, associate professor in the School of Hospitality and Tourism Management, Spears Business, was recognized for having the No ...
2022-02-07
Dr. Kevin So, associate professor in the School of Hospitality and Tourism Management, Spears Business, was recognized for having the No. 1 most highly cited paper published in the "Journal
of Hospitality and Tourism Research" (JHTR) from 2011-2021 for his 2014 article, "Customer
engagement with tourism brands: Scale development and validation."
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This article conceptualized consumer engagement through a 25-item scale, developed
from a survey of hotel and airline customers. The scale is comprised of five factors
— identification, enthusiasm, attention, absorption and interaction — which provides
tourism practitioners with insights into customer’s psychological and behavioral connections
with their brand.
The three leading and most widely recognized sources provided the citation metrics
for this honor, Google Scholar, SCOPUS and Web of Science. Due to each source having
varying ways of quantifying publications, article numbers differ by source. Google
Scholar shows So’s article as being cited 561 times and ranks the article No. 1 out
of 748 articles published in JHTR in the last 10 years. According to SCOPUS, the article
is the top cited out of 596 papers and has been cited 261 times. Out of 610 articles
published, Web of Science also ranks the article as No. 1 with 234 citations. The
second most highly cited article across all three platforms was cited 100 times fewer
than So’s article.
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“Kevin is one of the most productive faculty members at the Spears School of Business,”
said Dr. Ramesh Sharda, vice dean of the Watson School of Management. “His research
employing analytics and theory in the practice of better management of the hospitality
and tourism industry is funding positive recognition. His publications have been cited
more than 5,000 times that is remarkable for a relatively young scholar. The recent
award for the most cited paper is another indicator of the quality of research So
is undertaking.”
Winning JHTR’s Best Article of the Year Award in 2015, this article has now been downloaded
more than 12,000 times based on Google Scholar.
Several articles that cited the 2014 article have now been referenced more than 500
times with one exceeding 1,000 citations. Of those aforementioned articles So’s 2016
paper, "The role of customer engagement in building consumer loyalty to tourism brands"
has been cited 523 times.
“I appreciate the tremendous support from HTM, Spears Business and OSU for me to pursue
my academic research,” So said. “As researchers, we devote ourselves, our time and
our energy to scholarly activities. Journal editors, editorial board members and many
reviewers also work extra hours to keep the publishing process running. Knowing our
work is read and used by other scholars all around the world is gratifying. This is
why we continue to publish.”
So has recently been named on the annual Highly Cited Researchers 2021 list from Clarivate,
an elite group recognized for their exceptional research influence, demonstrated by
the production of multiple highly-cited papers that rank in the top 1% by citations
for field and year in the Web of Science.
Friday, December 10, 2021
Media Contact:
Mack Burke | Editorial Coordinator | 405-744-5540 | mack.burke_iv@okstate.edu
Oklahoma State University President Kayse Shrum honored faculty, staff and administrators
for their achievements in 2021 at the University Awards Convocation on Tuesday in
the Student Union Ballroom.
Oklahoma State University President Kayse Shrum honored faculty, staff and administrators
for their achievements in 2021 at the University Awards Convocation on Tuesday in
the Student Union Ballroom.
Dr. Shrum and Dr. Jeanette Mendez, OSU's interim provost, gave out awards in 22 different
categories to recipients who were nominated by their peers and supervisors.
Dr. Shrum and Dr. Jeanette Mendez, OSU's interim provost, gave out awards in 22 different
categories to recipients who were nominated by their peers and supervisors.
Dr. Brandy Thomas Wells, a history professor in the College of Arts and Sciences,
received three separate awards in the categories of the Dr. Patricia A. Bell Inclusive
Excellence Faculty Award; the Rising Star award from the Women's Faculty Council;
and the Land-Grant Award for Excellence.
Dr. Brandy Thomas Wells, a history professor in the College of Arts and Sciences,
received three separate awards in the categories of the Dr. Patricia A. Bell Inclusive
Excellence Faculty Award; the Rising Star award from the Women's Faculty Council;
and the Land-Grant Award for Excellence.
Wells has been committed to the public humanities and used her awareness of the power
of digital resources to empower students, illuminate history, and contribute to reconciliation
endeavors. This is most evident in Women of Black Wall Street, the website she created with the students in her Digital Methods in History course.
Wells has been committed to the public humanities and used her awareness of the power
of digital resources to empower students, illuminate history, and contribute to reconciliation
endeavors. This is most evident in Women of Black Wall Street, the website she created with the students in her Digital Methods in History course.
The University Service Awards were given to Dr. Paulette Hebert from the Department
of Design, Housing and Merchandising; William Ryan from the Department of Hospitality
and Tourism Management; Benjamin Dunagan from the Department of Biochemistry and Molecular
Biology; and a dual honor given to Larry Burns and Dr. David Mariott from the Department
of Institutional Research and Analytics.
The University Service Awards were given to Dr. Paulette Hebert from the Department
of Design, Housing and Merchandising; William Ryan from the Department of Hospitality
and Tourism Management; Benjamin Dunagan from the Department of Biochemistry and Molecular
Biology; and a dual honor given to Larry Burns and Dr. David Mariott from the Department
of Institutional Research and Analytics.
Hebert has an established track record of engaging students, staff and faculty members
in service-learning opportunities that benefit our broader community, most recently
the Stillwater Town and Gown Theater and Our Daily Bread Food Pantry.
Full list of honorees
Phoenix Award for Graduate Faculty
Regents Distinguished Research Award
Regents Distinguished Teaching Award
and Human Sciences
Career Champion Award
Dr. Patricia A. Bell Inclusive Excellence Faculty Award
Dr. Howard J. Shipp Jr. Inclusive Excellence Staff Award
Women’s Faculty Council Outstanding Achievement and Mentorship of Women Awards
Global Education Faculty Excellence Award
Online Teaching Excellence Award
Outreach Faculty Excellence Award
Newly Appointed Chair and Professorship Holders
Global Studies
Award for Excellence in Academic Program Assessment
and Human Sciences
Excellence in Teaching Award for Adjunct Faculty
Merrick Foundation Teaching Award
Advising Excellence Award
Newly Appointed Regents Professors
Distinguished Early Career Faculty Award
Land-Grant Award for Excellence
Leave the Ladder Down Award
School of Business
Human Sciences.
University Service Award
of Agriculture
Eminent Faculty Award
This press release was produced by Oklahoma State University. The views expressed here are the author’s own.