Rita's Introduces New Rocket Pop For Fourth Of July

BENSALEM TOWNSHIP, PA — Rita's is introducing its new Rocket Pop Italian Ice and Firecracker Glitter Topping.

It's the Bensalem-based company's playful twist on a classic, where cherry, lemon, and blue raspberry flavors collide to create a cool, new purple Ice bursting with nostalgic flavor in every bite.

Inspired by the iconic red, white, and blue ice pop from the neighborhood ice cream truck, Rita's said the new treat is the ultimate cool-down companion for summer adventures.

Rita's is also turning up the flavor with a limited-time Firecracker Glitter topping that can be added to any treat on Rita’s menu.

The Rocket Pop Italian Ice and Firecracker Glitter topping are available for a limited time through July 27, while supplies last.

“At Rita’s, we love blending playful nostalgia with fresh, craveable twists, and our new Rocket Pop Italian Ice does just that,” said Madalyn Weintraub, Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard. “By reimagining a classic summer favorite with a colorful spin and a glittering surprise, we’re inviting guests to relive the joy of chasing the ice cream truck Rita’s style — with a spoonful of fun and a whole lot of flavor.”

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items at Rita’s include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blenders, Milkshakes, and more.

About Rita’s Italian Ice & Frozen Custard

Rita’s Italian Ice & Frozen Custard opened its doors in Bensalem in 1984. Rita’s is the largest Italian Ice concept in the world with over 575 shops. Known for its famous Italian Ice, made daily featuring real fruit, and signature Frozen Custard, Rita’s serves a taste of happiness with each delicious treat.

For more information about Rita’s Italian Ice, visit http://www.ritasice.com/.