Innovate Real Estate Expands Into PA Led By Doylestown's Cleland Team

DOYLESTOWN, PA — Innovate Real Estate has announced the opening of its first Pennsylvania office, marking a major milestone for the brokerage’s expansion.

The new office will be led by The Cleland Team, a Doylestown-based real estate group with decades of experience and deep community ties.

Recognized among the Top 100 Small Real Estate Teams in Pennsylvania by RealTrends, The Cleland Team brings proven performance and trusted expertise to this launch, said Jeff Casterline, founder and CEO of Innovate Real Estate.

“The Cleland Team embodies exactly what Innovate stands for — trusted local leadership, deep community connection, and a commitment to elevating the real estate experience,” said Casterline. “This expansion is more than opening a new office; it’s about empowering agents with the freedom to build their businesses their way, while giving clients a modern, personalized real estate experience that puts their needs first.”

The new office will serve as a hub for both homebuyers and sellers in the greater Doylestown area and beyond, offering a modern approach to real estate built on autonomy, support, and client-centered service. By joining Innovate Real Estate, The Cleland Team is positioned to leverage greater resources and tools while continuing to deliver the personalized service they are known for.

Through this new office, clients will gain access to comprehensive services that extend across buying, selling, and investing. The Cleland Team’s decades of experience, paired with Innovate’s brokerage model, provide local homeowners and buyers with a powerful combination of hometown expertise and broader market support.

The move also represents an opportunity for agents in the region to join a brokerage that prioritizes independence and innovation.

“Bringing Innovate Real Estate to Pennsylvania is an incredible opportunity to serve our community with even more resources and flexibility,” said Diane Cleland, co-founder of The Cleland Team. “Our clients can expect the same trusted, personalized service we’ve always delivered, now backed by the strength of a forward-thinking brokerage model.”

As lifelong Doylestown residents, Diane and Chris Cleland — alongside Darren Taylor — have built their business on strengthening community connections. Their decision to lead Innovate Real Estate’s Pennsylvania office underscores their ongoing commitment to serving the region with trusted guidance and expanded capabilities.

Innovate Real Estate is a modern real estate brokerage dedicated to empowering agents through autonomy, technology, and streamlined support. With offices across multiple states, Innovate is focused on redefining how agents and clients experience real estate.