'Giving Thanks Tuesday' Campaign Launching In Bucks Co.

BUCKS COUNTY, PA —The United Way of Bucks County is hoping county residents will help the organization reach its gratitude goal.

This Giving Tuesday, the Fairless Hills-based United Way of Bucks County is unveiling its "Giving THANKS Tuesday" campaign —an initiative aimed at expressing gratitude to the supporters who make the nonprofit’s mission possible.

Giving Tuesday, which falls on the Tuesday after Thanksgiving, is a global day of giving. Rather than seeking donations this year, United Way of Bucks County is taking a different approach by thanking community members.

“We’re so grateful that our supporters stand united with us to close gaps and create opportunities for our neighbors in need,” said Marissa Christie, president and chief executive at United Way of Bucks County. “Since every one of our donors, advocates, and volunteers is special and unique, we have a message for each of them that is special and unique.”

Christie encourages community members to visit www.givingthankstuesday.org starting the morning of Tuesday, Nov. 28. Each visitor will receive a personal message of thanks.

“Folks are welcome to share the link with anyone in their life that they want to thank. With your help, we can reach our Giving THANKS Tuesday goal of thanking 1,000 supporters in just one day!” added Christie.

Along with thanking supporters virtually, the campaign will feature United Way staff spotlighting some of their supporters by thanking them in person. Community members can follow along on the nonprofit’s social media handle @uwbucks.

Since 2012, nonprofits, community and grassroots groups, and mutual aid networks worldwide have used Giving Tuesday to galvanize fundraising, rally volunteers and add momentum to their causes, according to the nonprofit of the same name behind the movement.

Local nonprofits are having another tough year. The donor pool shrunk by 3.8 percent and the total amount raised through philanthropy was down 0.7 percent, according to a first-quarter 2023 fundraising report.

The Giving Tuesday movement encourages “radical generosity,” the concept that the suffering of others should be as intolerable to us as our own suffering, according to the movement’s website.

Giving Tuesday was created in New York City in 2012 with a simple goal: to encourage people to do good. Over the past nine years, the idea has grown into the global movement it is today.

About United Way of Bucks County

Since 1952, UW Bucks has been improving lives in Bucks County by uniting donors, advocates, and volunteers around the common good. United Way programs focus on the building blocks for a good life: a quality education, a stable income, and good health. For more information, call 215.949.1660 or visit www.uwbucks.org