'Artisanal Slime' Experience Opens At KOP Mall

KING OF PRUSSIA, PA — Just in time for the busy holiday season, the new "artisinal slime" interactive experience has now opened at the King of Prussia Mall.

Sloomoo MiniMoo held its grand opening on Nov. 22.

“King of Prussia is a playground for families, and we’re bringing a world of slime designed to spark curiosity and pure, unfiltered joy,” co-founder Sara Schiller said in a statement.

Guests can create custom "slime" at a slime design bar with dozens of different scents, colors, and charms. There are also installations of slime vats, slime walls, a slingshot, and "satisfying" slime sand dunes. A "Sloomooversity" teaches children how to improve their slime-making skills.

It's the latest hands-on, interactive experience to open its doors at the King of Prussia Mall ahead of the holiday season as businesses continue to reinvent what the brick and mortar shopping experience looks like.

Sloomoo describes itself as "cult-favorite experiential brand." The KOP retail location will also offer ASMR exhibits, scentscapes, and additional interactive installations Sloomoo has only one other MiniMoo location, in Boston. They have ticketed experiences beyond that in several cities, including New York City, Los Angeles, Chicago, Atlanta, and Houston.

Tickets start at $23.99.

King of Prussia has recently seen the arrival of Netflix House and Eataly, and an interactive video game attraction, Level 99, has also been announced.