Garden at Greenwald Flower Tent Finding Success in Collegeville

Jenny Greenwald of Greenwald Plant and Flower Workshop opened The Garden at Greenwald, a flower tent outside of her Main Street business, earlier this month to offer a “home-grown alternative to the flower tent guy” – and she has found much success.

“The response to the Garden at Greenwald tent has been amazing,” Greenwald, who operates both businesses out of 360 Main Street, said.  “We have had to restock on our amazing locally grown hanging baskets 3 times already!"

Greenwald said that customers are also enjoying the herbs and vegetable plants, and she plans to plant a vegetable garden on Main Street.

According to a previous Patch article, Greenwald made the decision to open up a tent after the Collegeville zoning board approved a parking variance that permitted a Cella Industries flower tent to be erected in the Collegeville Shopping Center.

“The tent people are not usually locals,” said a press release sent prior to the business opening. “They do not advertise in our local newspapers or media.  They do not patronize local businesses.  They do not pay local taxes.  They often do not pay rent 12 months per year."

Greenwald, who has been a florist in Collegeville since 1989 and is involved with the Collegeville Economic Development Corporation (CEDC), said she wanted to give customers an option to purchase the types of flowers available at flower tents, but from a business open year-round, stocked with high-quality local flowers, who gives back to the community.

A portion of the proceeds from the Garden at Greenwald donated to the Perkiomen Valley Chamber of Commerce and to the CEDC to support local business.

Fore more on the Garden at Greenwald, and on the Cella Industries flower tent, click here.