Iconic Holiday Traditions Returning To Philadelphia After Uncertainty

PHILADELPHIA — Two of Philadelphia’s most cherished holiday traditions are returning in 2025 after the closure of the Center City Macy's location left them in limbo.

The Philadelphia Visitor Center Friday announced plans to bring back the Wanamaker Light Show and Dickens Village to the now former Macy's location at 100 E. Penn Square.

The Philadelphia Visitor Center will lead efforts to preserve, reinstall, and publicly present the attractions for the 2025 holiday season.

Dating back to 1956, the Wanamaker Light Show has become a defining part of Philadelphia’s holiday identity, captivating generations with its dazzling lights, music of the Wanamaker Organ, and magical storytelling.

"For nearly 70 years, generations of Philadelphians have stood beneath the twinkling Light Show and listened to the sounds of the Wanamaker Organ. I can remember coming here as a young girl with my parents, and have wonderful memories of bringing my own daughters here each holiday season," Kathryn Ott Lovell, President & CEO, Philadelphia Visitor Center said. "These aren’t just attractions—they’re emotional touchstones. When the closure of Macy’s put them at risk, we knew we had to act."

To safeguard these iconic attractions, the Visitor Center, in partnership with the new owner of the Wanamaker Building, TFC, will oversee installation and public access to the attractions, as part of its mission to enhance the visitor experience in Philadelphia.

"Since our earliest conversations about the Wanamaker Building, we’ve heard again and again how essential the Light Show and Dickens Village are to Philadelphia’s holiday experience," Jake Elghanayan, Senior Vice President of TFC, said. "We immediately understood the significance and sought to honor that legacy and ensure these cherished traditions can continue in the hearts and holiday memories of Philadelphians."

Philadelphia City Councilmember Mark Squilla commended the Visitor Center and TFC for their efforts to preserve the time-honored traditions.

"Their leadership will ensure that the magic of the Wanamaker Light Show and Dickens Village will continue to bring joy to families across Philadelphia," he said.

The Visitor Center is also working with the Friends of the Wanamaker Organ, who have extensive expertise in the Light Show and Dickens Village after stewarding their presentation for decades.

To bring the vision to life, the Visitor Center is launching a public fundraising campaign to “Save the Light Show” with a goal to raise $350,000.

Funds will support the installation and presentation of the Light Show and Dickens Village for the 2025 season, as well as their long-term care and accessibility. A portion of funds raised will also support the maintenance and tuning of the Wanamaker Organ for the holiday season as well as its daily concerts that accompany the Light Show, led by John Wanamaker Grand Court Organist Peter Richard Conte.

Contributions can be made at online here.

To amplify the impact of public giving, the William Penn Foundation has issued a challenge grant, pledging to match all donations dollar-for-dollar up to $100,000.

"Philadelphia has long been defined by the traditions that bring people together," Shawn McCaney, Executive Director of the William Penn Foundation, said. "By supporting iconic experiences like the Wanamaker Christmas Light Show and Dickens Village, we’re helping to preserve the cultural heritage and a shared experience that makes this city so unique - for today’s residents and future generations alike."

The Connelly Foundation has also generously contributed a $100,000 grant to the effort.

"Philadelphians love their traditions," Tom Riley, President of the Connelly Foundation, said. "Preserving this family classic is a cheerful boost for our city—and a great way to kick off a year of celebrations in 2026."