Universal Theme Parks Exhibit Coming To Philly's Franklin Institute In 2026

PHILADELPHIA — Philadelphia's Franklin Institute is teaming up with Comcast NBCUniversal for an exhibit showing the magic of Universal theme parks.

Starting Feb. 14, 2026, The Franklin Institute will host Universal Theme Parks: The Exhibition.

This first-of-its-kind experience is poised to be an immersive and interactive exploration into the creativity and storytelling of Universal Destinations & Experiences’ themed entertainment.

Guests can now sign up for early access to tickets and exclusive updates ahead of the public on-sale date online here.

The exhibition spans 18,000 square feet and features eight themed galleries, 25 interactive experiences, and over 100 original artifacts from fan-favorite attractions, including "Jurassic World," DreamWorks Animation's "How to Train Your Dragon," Universal Monsters, and more.

The exhibit offers an inside look at the storytelling, innovation and world-building behind Universal’s creations, from The World Famous Studio Tour, exclusive to Universal Studios Hollywood, to the most recent launch of Universal Epic Universe at Universal Orlando Resort and the largest and most technologically advanced theme park to open in the US in decades.

Guests will explore the artistry, creativity, and technology behind the thrills and chills of the award-winning Universal theme parks, including animatronics, robotics, and ride design to costuming and special effects.

The galleries will delve into the creative world of storyboard artists, animators, game designers, visual effects artists, and prop masters for a rare glimpse into the universe of innovation driven by talented teams that push the boundaries of themed entertainment and shape the future of epic experiences.

Gusts will enjoy a fully immersive experience that puts you inside the magic of Universal’s greatest attractions.

They can build coasters, design monster masks, and program animated figures using real theme park tools and technology; view ride vehicles, props, and more from fan favorite attractions like Jurassic World and Universal Monsters; pose with costumes of your favorite characters like Toothless, Po, Tigress, and Gingy from Universal’s live shows; and discover the science, storytelling, and effects that power the parks.

"Hosting the world premiere of an exhibition of this caliber in 2026, during what will be a monumental year for the nation, is extraordinary," Larry Dubinski, President and CEO of The Franklin Institute, said. "We’re proud to add Universal Theme Parks: The Exhibition to the already impressive lineup of major events happening during the 2026 semi-quincentennial in Philadelphia."

"At Universal, we are known for creating mind-blowing attractions and experiences that shatter guest expectations, and for those wondering how we do it, this engaging exhibit offers an in-depth look that celebrates the talents of our team," Gerald Raines, Senior Vice President, Global Location Based Entertainment & Licensing, Universal Destinations & Experiences, said. "We’re proud to partner with The Franklin Institute to share the innovation, artistry, and technical expertise we use to bring beloved stories and characters to life for the millions of guests visiting our destinations each year."

The exhibit will run through Sept. 7, 2026.