Heinz, Uber Eats Offer Food Discounts With 'Heinz Verified' Program

PITTSBURGH, PA — Pittsburgh-based Kraft Heinz is launching a program designed to single out restaurants that serve its products and users of the Uber Eats app will benefit as a result.

The company is starting a Heinz Verified program, collaborating with Uber Eats as its inaugural platform partner for the program, and people in Pittsburgh, Chicago, Dallas, Denver, Los Angeles and Miami can now find Heinz Verified restaurants on the Uber Eats app.

For a limited time, users can also enjoy $5 off Uber Eats orders of $30 or more when ordered from Heinz Verified restaurants Taxes and fees apply.

For restaurants identifying as Heinz Verified, the company says it will provide provide access to insights and consumer trends, free product samples, promotions, branded merchandise, digital resources and free marketing support designed to drive customer traffic.

"By introducing Heinz Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences,” Peter Hall, President of Elevation, North America at Kraft Heinz, said in a statement.

As part of the HEINZ Verified program, Kraft Heinz will also debut a new content series called “Daytrippin’” to be distributed on YouTube and packaged for streaming platforms. The series will follow actor, comedian and social media personality Steven He as he takes viewers on a road trip from Pittsburgh to Cleveland to Chicago, showcasing each city’s local food culture and iconic dishes and the passionate people behind them.

Restaurant operators across the U.S. who are interested in getting Heinz Verified can sign-up now. People also can nominate their favorite restaurants that serve Heinz for the program.