Shades for Migraine Spreads Migraine Awareness in Charleston

Global awareness campaign, Shades for Migraine hit the streets of Charleston, SC this weekend, giving out more than 2,500 pairs of their signature purple sunglasses.

Spearheaded by the non-profit Association of Migraine Disorders, Shades for Migraine brings more visibility to migraine disease.

“The Cooper River Bridge Run provides a world-class race and its mission to promote a continuous healthy lifestyle while generating a spirit of community falls closely in line with the Shades for Migraine mission,” said Alicia Torborg, Executive Director of the Association of Migraine Disorders. “We gave out thousands of our purple sunglasses, connected with the community, and spread migraine awareness.”

Migraine Disease and its Symptoms Can Be Disabling

While the slogan for the bridge run is “Get Over It” many people with migraine are not able to “get over'' burdensome migraine symptoms like dizziness, head pain, mood changes, or cognitive issues. Migraine and its symptoms are the second-leading cause of disability worldwide.
“My sister deals with migraine and it puts her out. It is a problem,” said Trish Bailey at the Cooper River Bridge Run Health and Wellness Expo. “I don’t think people realize how badly it can affect people.”

Because migraine affects people in so many different ways, SFM considered the Cooper River Bridge Run the perfect place to connect with a health-focused audience and have meaningful conversations about migraine and its impact.

Show Your Support for the Millions Living with Migraine

People in South Carolina are joining others around the world in the #ShadesForMigraine challenge. Since 2017, people from more than 40 countries have participated by showing their support for those living with migraine disease. Participating is easy – just snap a photo in sunglasses and share to social media with #ShadesForMigriane during the month of June.

“You think you just have to push through everything otherwise you aren’t seen as useful or strong enough,” said Lucas Cantu, advocating for his friend Amanda who lives with migraine. “She knows her disease better than anyone else, so learning from her and supporting her is the best thing I can do.”

About Shades for Migraine
Shades for Migraine is a social media awareness campaign led by the non-profit Association of Migraine Disorders. The campaign helps create buzz around migraine disease – which affects more than one billion people worldwide. The campaign strives to give people the platform to speak out about the true impact of migraine, all in an effort to educate others and eliminate the migraine stigma.