Bye-Bye Birdie: Twitter Jettisons Bird Logo, Replaces It With "X"

CBS Dallas/Fort Worth

July 24, 2023

Twitter launched its new logo on Monday, replacing the blue bird with a white X on a black background as the Elon Musk-owned company moves toward rebranding as X.

The social media network's website showed the company's new logo, but its URL was still showing as twitter.com and the blue "Tweet" button was visible, suggesting the rebrand wasn't finalized yet.

Musk and the company's new chief executive, Linda Yaccarino, announced the rebranding Sunday, saying the company would be renamed X and move later into payments, banking, and commerce.

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