Dallas Native Rikki Rincón's Mission To Promote Latin Talent

By Nicole Nielsen, CBS Dallas/Fort Worth

September 26, 2023

DALLAS (CBSNewsTexas.com) - He may be a Dallas native, raised in Oak Cliff, but Rikki Rincón is well-traveled and well-versed with the international music scene.

For over 30 years, Rincón has been in the marketing, PR, film, TV and music business, helping some of the biggest names in music land brand partnerships and entertainment bookings.

"We've worked with a lot of different mixed genres because our culture around the country has always been so diverse," Rincón said. "It's been pigeon-holed to look like it's Mexican dominant, or regional. But it's not. We've had many festivals where you'll see P!nk or Doja Cat mixed in with a Shakira, which is the idea of where we're at today."

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