MyPillow Is Auctioning Equipment After A Sales Slump. Mike Lindell Blames "Cancel Culture."

By Aimee Picchi, CBS Dallas/Fort Worth

July 14, 2023

MyPillow, the pillow and bedding company started by CEO Mike Lindell, is auctioning off more than 700 pieces of company equipment, ranging from forklifts to office desks and cubicles.

Lindell, a vocal supporter of former President Donald Trump, told the Minneapolis Star Tribune that the auction comes after MyPillow lost $100 million in revenue due to big retailers halting sales of the company's products. He blamed the move by customers to pull back on "cancel culture."

In an interview with CBS Minneapolis, Lindell said the auction reflects a change from big box and mall store sales to a direct-to-consumer approach. He said MyPillow had to work quickly after stores like Walmart and Bed Bath & Beyond "canceled" his product and that the company has a large amount of inventory to deal with.

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