Seasonal & Holidays

Build-A-Bear Releases 'After-Dark' Line For Adults Ahead Of Valentine's Day

"I want to be your mane man."

Build-A-Bear Workshop has launched an adults-only line of stuffed animals in time for Valentine’s Day. To enter the website, visitors have to acknowledge they’re at least 18. The costume the lion is wearing is tame, compared to those that have sold out.
Build-A-Bear Workshop has launched an adults-only line of stuffed animals in time for Valentine’s Day. To enter the website, visitors have to acknowledge they’re at least 18. The costume the lion is wearing is tame, compared to those that have sold out. (Build-A-Bear Workshop photo)

ACROSS AMERICA — Oh, baby, teddy in a teddy is so not your baby’s Build-A-Bear.

Just in time for Valentine’s Day, Build-A-Bear Workshop is appealing to customers who must confirm they’re at least 18 years old to see the cheeky After Dark line of stuffed animals.

They’re not all that risqué, and the age requirement may be because these are some boozy bears.

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“It’s Wine O’Clock Somewhere,” proclaims a clichéd T-shirt worn by a dog. The lion carries around a bottle of champagne. They swear without quite swearing — “I like the crêpe out of you” — like when people say “flipping” or “freaking.”

Unbearable, right? (Sorry/not sorry; someone had to say it.)

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The devil is in the accessories and, yes, there are devil horns, capes and tridents for that.

The prize, though, has to go to the sexy lion that the bear boutique chose to announce its After Dark line on Facebook. He’s dressed in silky red-and-black lounge pajamas, propped up on one arm on shag carpet in a classic seduction pose, a red rose and silver tray with two champagne flutes nearby.

“Come hither,” you can practically hear the lion saying, “I want to be your mane man.”

What, no cigarette for after? (Or did the bears get the word that smoking cigarettes causes cancer or were they just heeding that warning from cousin Smokey about forest fires?)

Or, as one teddy in boxers said, “I can’t even.”

The ensemble was so popular that Build-A-Bear has sold out of the accessories and removed the promotional photo from its media kit. But Facebook has preserved it for stuffed animal posterity.

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