Is This Gap Ad Sexist?

Gap is under fire for the second time in just a few months over its advertisements, this time for one that many are decrying as sexist.

The ad, which you can see above, appears to have run in the UK in an email newsletter. The boy in the ad is designated "The Little Scholar" and the girl "The Social Butterfly."

It also has a major problem. On the boy's shirt, Albert Einstein's name is spelled wrong.

The ad was first spread on Twitter by a pair of psychologists from Leeds, England, who tweet under the handle @PsychScientists and said, "Just...no."

It was picked up by the account @LetToysBeToys, which says it wants the toy industry to "stop limiting children's imaginations & interests by marketing toys as only for girls or just for boys."

"For anyone who thinks that sexist marketing to children isn't a problem... Really @UKGap ?" the account said.

The ad spread across social media Monday, drawing criticism. The Independent, a UK publication, wrote about it under the headline, "This 'Sexist' Gap advert manages to hilariously disprove its own point."

It's unclear exactly where the ad ran or whether it will appear in U.S. newsletters. Patch reached out to Gap seeking comment and more information. We'll let you know when we hear back.

GapUK's official Twitter account has not mentioned the ad, either.

This isn't the first time the company has found itself in hot water, either. Back in April, the company ran a kids ad that many saw as racist.

That ad showed three white girls stretching and doing handstands. One of the white girls was resting her elbow on a shorter black girl's head.

After that ad ran, Gap issued a statement saying, “As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended."

Is This Gap Kids Ad Racist?