Target Will Let You Return Gifts You Don't Like — Before They Ship

Target has rolled out its plans for the holiday season and one notable feature seems designed to ensure that your friends and family actually like what you're gifting them. The retailer says what it's doing is making gift-giving "foolproof," leaving gift recipients with the option of changing what it is they receive.

The feature, called "GiftNow" is available through the Target website. For gift-givers shopping on the Target website, they will have the option to click on the "GiftNow" button, sending the gift recipient an e-gift box. Before the gift even ships, recipients can either accept the gift, change the color or size of the gift or even choose something entirely different. It is unclear whether the gift-giver will know that their gift has been rejected, changed or accepted by the recipient.

Some of the other holiday specialties Target is introducing include eight of the retailer's exclusive brands that will be available for the first time this holiday season. One of those much anticipated brands is the Hearth & Hand with Magnolia, co-designed with HGTV Fixer Upper's Chip and Johanna Gaines. That line will feature about 300 products, most of them priced at under $30.

“While there’s an incredible amount of change happening across retail, we’re focused on doing what’s best for our guest and leaning into what makes Target special, particularly during the holidays,” Target CEO and Chairman Brian Cornell said in a press release. “We’re making progress against our long-term strategy and entering the season with momentum. Our team of more than 400,000 is ready to deliver joy to our guests all season long with more new and exclusive brands than ever, thousands of unique gifts at a great value, faster and more convenient ways to shop and save, and engaging holiday experiences in our stores across the country.”

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