Ulta Beauty To Open New Store In Arlington

ARLINGTON, VA — Beauty lovers rejoice: a new Ulta Beauty store will open at Pentagon Row Friday, Feb. 23. The store at 1101 South Joyce St., Suite B01 will feature 20,000 beauty products across 500 brands and a full-service salon.

In celebration of its grand opening, the first 100 guests on Friday, Saturday and Sunday will receive a “beauty treat” valued from $5-$100. They can also choose from 10 percent off their first salon appointment at The Salon at Ulta Beauty or ten percent off their first facial appointment at the Dermalogica Skin Bar.

Ulta Beauty experts are available all weekend to offer free consultations and customized product recommendations, according to the news release.

“Ulta Beauty is revolutionizing the beauty experience for all by providing all things beauty, all in one place,” Casey Foxen, who manages all grand openings for Ulta Beauty, said in a statement. “We are truly a premiere beauty destination for Arlington, and our Ulta Beauty experts are ready to help guests explore and lose themselves in the world of beauty.”

Ulta Beauty offerings include:

• Makeup- bareMinerals, Benefit, Urban Decay, IT Brushes for Ulta, NYX, Maybelline and L’Oreal.
• Skincare - Dermalogica, Mario Badescu, Philosophy, Olay, Neutrogena and Aveeno.
• Fragrances - Marc Jacobs, Calvin Klein, Estee Lauder, Gucci, Vera Wang and Dolce & Gabbana.
• Haircare - Redken, Matrix, Living Proof, Sexy Hair and Carol’s Daughter.
• Professional hair tools – CHI, Hot Tools, Paul Mitchell Neuro and Dyson
• Nail – OPI, Essie and Sally Hansen.
• Ulta Beauty Collection - makeup, skincare, bath/body and haircare.

The company also offers a popular loyalty program, free of charge, which lets shoppers earn one point for every dollar spent on products, hair, Dermalogica skin or Benefit brow services, and at ulta.com. Ultamate Rewards members can redeem points on any of Ulta Beauty’s 20,000 products with no restrictions. Members also receive access to the latest trends, tips and top-secret offers through Ulta Beauty’s magazine, a free birthday gift and special invites at only Ulta Beauty events.

The new store will open at 10 a.m. Friday.

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Photos via Ulta