Regional Gelato Brand Looks For Location In Loudoun County

LOUDOUN COUNTY, VA — A regional franchise is looking to bring its Italian-style gelato to somewhere in Loudoun County.

Pitango Gelato, an artisanal Italian gelato shop, announced franchisees Sree Gurrapu and Naga Jaka are actively searching for a location within Loudoun County to open. The franchise has other locations in DC, Maryland and Virginia, including Old Town Alexandria and Reston Town Center and a full bakery cafe in Baltimore.

According to the business, Gurrapu and Jaka have experience in launching innovative food concepts, such as Indian fusion and Mediterranean.

"We’re excited to welcome Sree and Naga to the Pitango family," said Dinah Bengur, CEO of Pitango Gelato. "Their commitment to the Pitango brand’s values, combined with their strong industry experience, will undoubtedly lead to another successful Pitango franchise."

Final menu items and more details for the Loudoun County location will be announced once an opening gets closer. Pitango Gelato's full menu includes a wide variety of gelato flavors such as Fior de Latte (Flower of Milk), Saffron-Pistachio, Italian favorite Nocciola (hazlenut), Crema (Italian custard), Black Sesame, Caffe Espresso and more. Some of the sorbet options are Concord Grape, Hibiscus Blossom, Mojito, Sour Cherry, Dark Chocolate and more. Drinks and pastries round out the menu.

Founder Noah Dan, who spent his childhood in Italy, started Pitango Gelato in 2007. The business set up a farm in Baltimore County, Maryland to provide fresh milk for its gelato, and its sorbets based on fresh fruit are also produced on the farm. The shop's products are free from artificial food colorings, flavors and preservatives.

The first franchised Pitango Gelato was opened in 2023 at 115 S. Union St. in Alexandria. Franchisees Sam and Semy Lee found success at the location and made a development agreement to open two more Northern Virginia locations. Gurrapu and Jaka are the second group of franchisees for the business.

While Loudoun County has numerous ice cream shops, there are few shops serving the more dense gelato. Gogo's Italian Gelato is located in downtown Leesburg, and Fantasticks serves up its gelato pops in a kiosk at One Loudoun in Ashburn.

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