Trail Ride Entertainment: A New Chapter in Outdoor and Active Apparel

Columbia, MD – September 2025 – The official transfer of the Trail Ride Entertainment trademark to Roger L. Barnes marks a turning point for the active wear and outdoor apparel company. With this milestone, Barnes is not only securing the legal foundation of the brand but also signaling the start of a new chapter—one that blends innovation, heritage, and community values into a growing lifestyle movement.

Trademark Ownership: A Defining Step

For any business, trademark ownership is a critical milestone. It formalizes the brand’s identity, protects its name, and ensures a clear path for future growth. For Trail Ride Entertainment, the trademark transfer to Barnes is more than just a legal process—it is a declaration of vision and leadership.

“Trail Ride Entertainment is about creating an active lifestyle brand that people can connect with,” Barnes explained. “Securing the trademark ensures that the name and the story behind it are protected for the future. It allows us to move forward with confidence, knowing the brand is officially ours.”

This ownership gives Barnes the authority to shape the company’s direction with consistency and integrity. It also reassures customers and stakeholders that Trail Ride Entertainment is built on a firm foundation, prepared to grow and compete in the apparel industry.

Shaping the Future of Active Wear

Trail Ride Entertainment, operating under the brand identity TrailRider, is dedicated to producing clothing that reflects resilience, social entertainment, recreation, and outdoor living. The company’s offerings—ranging from active wear to outdoor apparel to party wear—are designed to meet the needs of individuals who value movement, durability, and lifestyle.

With the trademark secured, the company is now positioned to expand its presence in the clothing and apparel industry. From product development to marketing strategies, every step moving forward will carry the assurance of being under the official TrailRider identity.

Barnes emphasizes that this new chapter is not about following trends, but about establishing a brand that lasts: “TrailRider is designed to embody endurance. Just like the outdoors itself, it’s about positive energy, strength, adaptability, and balance.”

Rooted in Heritage, Moving Forward with Purpose

The inspiration behind Trail Ride Entertainment comes directly from Barnes’ personal heritage. With a background in generational American family farming, he understands the value of hard work, community, and providing for others. These values have become the backbone of the brand.

Every new stage of the company will carry this heritage forward, even as it enters the modern apparel marketplace. In Barnes’ vision, TrailRider will not only represent outdoor wear but also stand as a symbol of perseverance and integrity.

Roger L. Barnes is more than a businessman—he is a leader shaped by both professional achievement and community service. A Certified Public Accountant with an MBA from Loyola University, he is also a nationally recognized speaker on corporate ethics. His voice has been featured in USA Today, Black Enterprise Magazine, and The Washington Post.

His career and service have earned him numerous honors, including the Man of the Year Award from St. John Baptist Church, the Prominent Brother Service Award from Phi Beta Sigma Fraternity, Inc., and induction into the Maryland Sigma Hall of Fame. These accolades reflect his ability to balance business success with a responsibility to give back—a balance he intends to bring to Trail Ride Entertainment.

Building Community Through Apparel

This new chapter is not only about expanding into the apparel market; it’s also about creating a platform for connection. Barnes sees TrailRider as a way to promote quality of life through activity, recreation, and service. Whether through local events, social outreach, or simply by encouraging people to live more actively, Trail Ride Entertainment aims to make an impact far beyond fashion.

“Trail Ride Entertainment isn’t just about clothes—it’s about a lifestyle that says, ‘Get moving, get outdoors, and contribute to the community around you,’” Barnes noted.

Looking Ahead

As the trademark ownership solidifies the brand’s foundation, the future of Trail Ride Entertainment looks promising. Plans include expanding product offerings, strengthening online presence through Trailrider.online and Trailrideentertainment.com, and reaching audiences through Barnes’ personal and professional networks across LinkedIn, YouTube, Facebook, TikTok, and Instagram.

For Barnes, this is more than a business opportunity—it is a mission to build something enduring. With values rooted in heritage and a vision aimed at the future, Trail Ride Entertainment is stepping boldly into its next chapter.