Trail Ride Entertainment and Roger Barnes

Columbia, MD – September 2025 – The official transfer of the Trail Ride Entertainment trademark to Roger L. Barnes marks a defining moment for the apparel company. With Barnes at the helm, Trail Ride Entertainment is set to become more than a clothing brand—it is poised to represent a lifestyle built around activity, resilience, and connection to the outdoors.

Trademark Ownership: Securing the Brand’s Identity

For any business, securing a trademark is an essential step in protecting its name and ensuring its long-term growth. For Barnes, the ownership of the Trail Ride Entertainment trademark is also deeply personal. It is the assurance that his vision for an active lifestyle brand will remain authentic, consistent, and aligned with the values that inspired its founding.

“Taking ownership of the Trail Ride Entertainment trademark allows us to move forward with clarity,” Barnes said. “It protects the integrity of our message and gives us the opportunity to expand TrailRider as a brand that people can truly identify with.”

Under the TrailRider identity, Trail Ride Entertainment is designed to go beyond apparel. Its mission is to inspire people to live actively—whether through sports, fitness, recreation, or simply embracing the outdoors in their daily lives. The company’s active wear and outdoor apparel are created not just for function, but as symbols of strength and vitality.

Barnes envisions TrailRider as clothing that people can wear during workouts, hiking, or community gatherings. More than just fashion, the apparel represents a reminder of the values of movement, balance, and perseverance. “TrailRider is not just about what you wear—it’s about how you live,” Barnes explained. “We want our brand to remind people every day that an active lifestyle is within reach and worth pursuing.”

Roger Barnes: The Man Behind the Movement

Roger Barnes brings decades of expertise and leadership to Trail Ride Entertainment. A Certified Public Accountant with an MBA from Loyola University, he is also a nationally recognized public speaker on corporate ethics, with his insights featured in USA Today, Black Enterprise Magazine, and The Washington Post.

But beyond business, Barnes has earned recognition for his commitment to community service. His honors include the Man of the Year Award from St. John Baptist Church, the Prominent Brother Service Award from Phi Beta Sigma Fraternity, Inc., and induction into the Maryland Sigma Hall of Fame. These achievements reflect his belief that true leadership means uplifting others—an approach he is now applying to Trail Ride Entertainment.

Apparel with Purpose

Trail Ride Entertainment’s commitment to the active lifestyle is not limited to its products. Barnes sees the company as a platform for encouraging healthier living, community engagement, and outdoor activity. He believes that apparel can carry a message—that what people wear can motivate them to embrace a more active and fulfilling life.

From community sponsorships to fitness-driven campaigns, Trail Ride Entertainment plans to align its growth with initiatives that promote well-being. In Barnes’ view, this approach is what will set the brand apart in the competitive active wear market.

A Future of Expansion and Engagement

With trademark ownership officially in place, Barnes is focused on growing Trail Ride Entertainment’s reach. The company’s websites—Trailrider.online and Trailrideentertainment.com—will serve as digital hubs, while social platforms such as LinkedIn, YouTube, Facebook, TikTok, and Instagram will amplify its message to broader audiences.

Barnes also emphasizes that expansion will be intentional, driven by the company’s mission rather than trends. Each product and campaign will reinforce the core identity of TrailRider: apparel that reflects endurance, balance, and community spirit. The ownership of the Trail Ride Entertainment trademark signals the beginning of a powerful new phase. As Barnes builds the company into a recognized name in active wear and outdoor apparel, the brand’s purpose will remain clear: to inspire people to live actively, work hard, and embrace the outdoors.

For Barnes, this is not just about clothing. It is about cultivating a lifestyle that empowers people to push their limits and enjoy life more fully. As he puts it: “Trail Ride Entertainment is about building a movement. With this trademark secured, we can take our place as a brand that represents the active spirit in all of us.”