Babies 'R' Us Reborn In WI With Kohl's Partnership

WISCONSIN — The rebirth of Babies 'R' Us is coming to 11 Kohl's locations throughout Wisconsin.

Kohl's plans to bring the brand to 200 of its stores later this year. Each Babies 'R' Us assortment will range from 750 to 2,500 feet of space featuring baby gear, apparel, and more.

The first Babies 'R' Us shops inside the department stores will open this August, with plans to roll them out throughout this fall, Kohl's announced.

Kohl's revealed Wednesday that Babies 'R' Us will reach Wisconsin stores in the following locations:

Brookfield

2325 N 124th St., Brookfield, WI 53005

Delafield

3105 Golf Rd, Delafield, WI 53018

Eau Claire

3711 Gateway Dr., Eau Claire, WI 54701

Green Bay West

500 Bay Park Square, Ashwaubenon, WI 54304

Janesville

2500 Milton Ave., Janesville, WI 53545

La Crosse

9404 State Road 16, Onalaska, WI 54650

Madison West

7401 W Towne Way, Madison, WI 53719

Menomonee Falls

N95 W18000 Appleton Ave., Menomonee Falls, WI 53051

Oak Creek

9035 S Howell Ave, Oak Creek, WI 53154

Racine

5500 Washington Ave., Mount Pleasant, WI 53406

Wausau

3600 Rib Mountain Dr., Wausau, WI 54401

Babies 'R' Us began closing stores in 2018 after its parent company at the time, Toys 'R' Us, filed for Chapter 11 bankruptcy. WHP Global acquired both brands in 2021.

Last July, Babies 'R' Us re-emerged with a new flagship location at the American Dream mall in Bergen County, where Toys 'R' Us also opened a flagship store. Much like Babies 'R' Us at Kohl's, Toys 'R' Us has opened hundreds of locations within Macy's stores.

Patch Editor Josh Bakan contributed to this report.