Kwik Trip’s New Penny Policy: What Customers Should Know

LA CROSSE, WI — Kwik Trip is proving that not every cent has to count. The beloved Midwestern gas and food stop announced a new policy for cash transactions following the U.S. Department of Treasury’s decision to end production of the penny.

The change stems from a long-running debate in Washington over whether the penny should stick around, especially since it costs nearly three cents to make one.

As individual stores run out of pennies and await federal guidance, all cash purchases at Kwik Trip and Kwik Star locations will be rounded down to the nearest five cents to favor customers.

The policy will remain in place until lawmakers enact a permanent national solution.

Although the penny remains legal tender, Kwik Trip’s updated registers will automatically apply rounding to all cash transactions, rounding down in the guest’s favor. Digital and card payments will not be affected and will continue to be processed at the exact purchase amount.

“At Kwik Trip, we’re committed to making everyday transactions simple and fair,” said Scott Zietlow, CEO and president of Kwik Trip. “This change reflects our ongoing focus on guest experience. We apologize for any confusion this may create for our guests.”

Based in La Crosse, Kwik Trip is a family-owned company that serves 12 million customers each week through more than 900 convenience stores.

Kwik Trip operates in Wisconsin, Minnesota, and northern Michigan under the Kwik Trip name, and in Iowa, Illinois, and South Dakota under the Kwik Star banner.