Milwaukee-based Hospitality Democracy Takes On New Name

BROOKFIELD, WI—A hospitality group known for its Milwaukee-area restaurants such as AJ Bombers, Smoke Shack and Blue Bat Kitchen announced it is changing its name.

Hospitality Democracy announced on Thursday it has rebranded as Benson’s Restaurant Group to "reflect its expanded vision for culinary excellence and a modernized focus on customer service," according to a news release.

Benson’s Restaurant Group is also the franchisor of Zaffiro’s pizza brand.

“We are excited to begin a new chapter here at Benson’s Restaurant Group. This rebrand gives us the flexibility to expand our portfolio, looking ahead to new partnerships and restaurant openings in the near future,” says David Marcus, CEO of Benson’s Restaurant Group said in a statement. “Hospitality is the core of our culture, and my dad, brothers and I learned the true definition of hospitality from my grandfather, Ben Marcus. Our rebrand is a nod to his successes and the ethos of his legacy for our guests.”

The hospitality group’s new name pays homage to Ben Marcus, his son, Steve Marcus, and his grandsons, David Marcus, Greg Marcus and Andrew Marcus, the release said.