American Family Field Plans Resources For People With Sensory Needs

MILWAUKEE, WI — American Family Field, the home of the Milwaukee Brewers, is now certified to assist patrons who have sensory needs, allowing for a more inclusive experience at the stadium, according to a news release from Major League Baseball.

MLB announced the certification from KultureCity on Wednesday. Fans will start seeing new resources and new staff training after July 4, the news release said. Beyond the new physical resources, new training at the stadium will teach staff how to recognize guests with sensory needs, and how to handle a sensory overload situation.

The new resources for guests will include noise-canceling headphones, fidget tools, verbal cue cards, and weighted lap pads. The items will be distributed in a "sensory bag" and will be available at any Brewers Guest Relations kiosk.

In addition to the resources and training, guests will soon have access to a quiet area in the stadium.

“Our communities are what shapes our lives and to know that the Milwaukee Brewers are willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing. We’re honored to partner with the Brewers to provide a truly inclusive experience for all fans and guests,” said Uma Srivastava, KultureCity's executive director.

Guests who have sensory sensitivities can prepare for their next visit to American Family Field by reviewing the information available on KultureCity's website.