Wisconsin's Most-Searched Halloween Costumes On Google

MILWAUKEE, WI — Halloween parties in Wisconsin are likely to make a big comeback this year, and just like any other special occasion, you may not want to show up wearing the same outfit as 15 of your friends.

Don’t worry — Google has you covered.

Each year, Google uses trillions of searches and a trove of data to help Wisconsin residents pick out the perfect Halloween costume. Finding it — or knowing which costumes to avoid — is as easy as visiting Frightgeist, the tech company’s website showcasing the most-searched Halloween costumes nationwide and in every state, according to Google Trends.

Curious about which costumes Wisconsin residents are eyeing? Here’s a look at the most-searched costumes according to city:

• Top costume around Milwaukee: Harley Quinn.
• Top costume around Madison: Rabbit.
• Top costume around Appleton: Toy Story.
• Top costume around Eau Claire: Teacher.

These costume picks are strikingly similar to/different from the top choices of 2020. Last year, Wisconsin residents were most interested in witches, clowns, unicorns, devils and dinosaurs.

Nationally, “witch” is the most-searched Halloween costume, according to Google’s list.

Here’s a look at the top 10 national costume searches:

1. Witch.
2. Rabbit.
3. Dinosaur.
4. Spider-Man.
5. Cruella De Vil.
6. Fairy.
7. Harley Quinn.
8. Cowboy.
9. Clown.
10. Chucky.

The full list of 2021’s top Halloween costume searches can be found at www.frightgeist.withgoogle.com.