Alameda Startup Designs Bottle That Filters Water

Of the 60 million water bottles Americans use every day, an estimated 80 percent end up in landfills. A water bottle developed by Alameda startup Liquidity, called Naked Filter, aims to change that.

Fill the bottle with water—whether from a clear mountain stream or a filthy puddle—and the water is purified when it goes into your mouth.

“Basically, it takes out all bacteria and cysts from the water as the water’s flowing through the filter into your mouth and as you drink,” Elliot Ganser, Liquidity commercial director told ABC7.

The filter is in the cap.

“It’ll taste just as good as bottled water you buy at the store, so no need to buy the bottles, no need to waste all the plastic, no reason to throw all that stuff away.”

While the bottle will initially be marketed in the US, it’s also seen as a huge benefit in countries where safe drinking water is scarce.

Lisa Nash of the water advocacy group Blue Planet Network reports, “There are big water trucks that come into small villages and charge people up to 25 percent of their monthly income for water.”

Pre-orders are being taken for the $25 bottles, which are expected to ship in July.

--Photo courtesy Liquidity

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