Boarding for Breast Cancer (B4BC) Tour

Boarding for Breast Cancer (B4BC) is kicking off Breast Cancer Prevention Month this October with the Second Annual Check One, Two Campus Tour from Oct. 4 to Nov. 4. The B4BC RV comes to Berkeley Oct. 7 from 11 a.m. to 3 p.m. at the Volcom store on Telegraph Avenue.

The tour will make stops at 17 campuses and organize community events at local shops, skate parks, surf breaks and music venues, providing educational information as well as prizes from Tour supporters Tilly's, Volcom, and Jones Soda Co.

“We can’t think of a better way to kick off National Breast Cancer Prevention Month than with our future generation,” said Erika Seward, director of development for B4BC. “Last year’s campus tour launch was met with a phenomenal response from a captive audience of students eager to engage and learn. We are thankful to be embraced by these student groups and local communities. With the help of all of our friends, we look forward to expanding our educational outreach and program initiatives this Fall and year-round.”

The scary truth is that breast cancer is no longer the older woman disease. It effects young and old, men and women. Check out www.b4bc.org for personal stories and more information about how we're spreading the word on prevention. 

In addition to being at your campuses, the B4BC team will also team up with local restaurants, surf stores and skate parks to host events, raffle prizes and more, while educating and spreading the word about healthy and active living as one of the best means of prevention. We will also teach how to give self-examinations! 

As part of Volcom’s Giveback Series, B4BC will benefit from exclusive B4BC x Volcom product collaborations through www.tillys.com and other retailers. Proceeds from Tilly’s and Volcom product sales will fund B4BC's year-round educational outreach and prevention programs. Additionally, Jones Soda Co. is offering exclusive pink label B4BC bottles available now through nationwide chains.  

Fans can show their support of B4BC and breast cancer prevention by shopping the athlete-endorsed B4BC x CCS Collection at www.ccs.com. B4BC Accessories and Apparelare now available alongside special edition tee collaborations with Bonfire, Billabong, Burton, CCS, Element, Etnies, Hurley, Neff, Nike 6.0, O'Neill, Roxy, Salomon, Skullcandy, Vans, Volcom, and WeSC. The "Design a B4BC Tee" winner, 21 year-old Deborah Gruber, will also have a featured design. Every purchase will include B4BC health literature and one-hundred percent of the proceeds, from October through December, will benefit B4BC’s education and prevention programs. 

B4BC’s Be Healthy. Get Active. Ride! platform is being introduced this Fall in support of their mission to promote healthy, active lifestyles.  Events and board-a-thons are planned, including the Fifth Annual Skate the Coast, Los Angeles presented by Sun Bum on October 29. B4BC partners Boa Reel, Electric, Freshpark, Mizu, NSP, The North Face and VonZipper will show their support through product collaborations and promotional activation.

For more information, a full calendar of events, to purchase product and donate, please visit www.B4BC.org.

To stay informed and be inspired, join the B4BC family on Facebook and Twitter.

About Boarding For Breast Cancer

Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancerprevention. To learn more, visit www.B4BC.org.