Danville Resident Launches National Healthy Dog Treat Brand

DANVILLE, CA — When your dog's been extra good, you can reward him or her with some Danville-grown treats.

Longtime Danville resident Mike Wickman recently celebrated the launch of Champ's Pet Kitchen, a brand of healthy, affordable soft-chew treats for dogs. The treats are made with 25% protein, 2% fat, and without any corn, wheat, soy or fillers. Champ's launched five new recipes: beef, pork, chicken, grain-free chicken, and grain-free salmon.

"At Champ’s, we believe dog treats should be as healthy and trustworthy as the food we eat ourselves. That means real meat, clean ingredients, and targeted nutrition—without the premium price," Champ's said in its mission statement. "When we couldn’t find dog treats that met our standards, we created our own."

On Oct. 29, Danville Mayor Renee Morgan presided over a ribbon-cutting for Champ's at 169 Front Street, the location of the new chiropractic business Dr. Brielle Shipman and home to Champ's treats.

Champ's has expanded far beyond Dr. Shipman's office: it can be found at C&K Market in California and Oregon, Holiday Market and Sav-Mor Foods in Northern California, Times Supermarkets, Don Quijote, Safeway in Hawaii, and on Amazon.

In early 2026, Champ's 12-ounce bags of lean protein treats will be available in all SaveMart, Lucky's, Raley's Bel Air, and Nob Hill locations, and will launch at Safeway in Northern California, in addition to numerous supermarket chains across the country.

Visit champspetkitchen.com for more information.