Dublin Approves 'Dublin Marketplace' Municipal Rewards Program

DUBLIN, CA — Soon, shopping in Dublin could mean you’ll be rewarded with “Dublin Dollars.”

On Tuesday, the Dublin City Council approved “The Dublin Marketplace,” municipal loyalty rewards program. Starting in December, consumers who log purchases at participating Dublin businesses into an app will receive cash-back rewards known as “Dublin Dollars.”

The loyalty rewards program is a central feature of the city’s Business Recovery Playbook. The city used funds from the American Rescue Plan Act stimulus and partnered with app developer Reach to create an app to help businesses and consumers keep track of purchases and rewards.

“This program will provide our businesses with a competitive advantage while rewarding those who shop in Dublin,” Mayor Melissa Hernandez said in a statement. “This is truly a win-win program that will support our brick-and-mortar establishments. The Dublin Marketplace is particularly important to our diverse and hard-working small businesses who represent the uniqueness and beauty of the City.”

For additional information, including program eligibility, visit dublin.ca.gov/DublinMarketplace or email Special Projects Manager Felicia Escover at economic.development@dublin.ca.gov.