Business & Tech

New AT&T Store at Fremont Hub Unveiled

City leaders were in attendance.

From AT&T

AT&T unveiled its newly expanded Fremont store, which will be a hub for innovation and enhanced customer service.  

Located at 39121 Fremont Blvd, the store is a technology showcase that features all of AT&T's products and services under one roof, making it easier and more convenient for consumers searching for the best in telecommunications and entertainment.

"I thank AT&T for its commitment to innovation and continuing to invest in Fremont," said Fremont Mayor Gus Morrison, who performed the ceremonial ribbon cutting.  "AT&T's continued investment in new technologies, network enhancements and first-rate retail service creates jobs in Fremont which supports our local economy."

We're committed to investing in Fremont," said Barbara Leslie, AT&T's External Affairs Director for Fremont.  "In addition to providing cutting-edge innovation and best-in-class wireless service, we're working every day to foster education, bridge the digital divide and enable Fremont residents to stay connected."

The new store is a showcase for AT&T U-verse(r) T, AT&T's award winning 100 percent digital IP television service that is now expanding in Northern California.

Where AT&T U-verse services are available, U-verse TV customers can enjoy numerous features and applications, including the ability to manage their DVR recordings and, for qualifying TV customers, watch hit TV shows on select devices with U-verse Mobile; the freedom to manage and playback recorded programs from a single DVR, and to pause and rewind live TV on any U-verse connected TV in the house with Total Home DVR, access to an extensive High Definition (HD) channel lineup with access to more than 170 HD channels - more linear HD channels than anyone; and more.

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 "We think Fremont residents are going to love the U-verse experience, and they are going to really enjoy shopping, learning and buying in this newly remodeled store," said Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada.  "Nothing compares to the experience our customers get from test-driving all of AT&T's technology in one convenient location.  We are focused on revolutionizing our customers' in-store experience, and that begins with an accessible location, convenient layout and a knowledgeable staff that educates customers and helps them get the products and services that best meet their individual needs."

The store opening comes as AT&T continues to invest in network improvements to provide faster speeds, increased reliability and better wireless service.  

AT&T continues upgrading cell sites with fiber optic and Ethernet connections back to the central switching facilities, enabling faster 4G speeds.

At the grand opening event, AT&T showcased some of its emerging devices as well as the latest tablets and smartphones.

For more information, visit www.att.com.

Find out what's happening in Fremontfor free with the latest updates from Patch.

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