Lake Elsinore To Host Free Google Workshop For Business Owners

LAKE ELSINORE, CA — Lake Elsinore is hosting a free workshop on June 4 for business owners to help them grow by using Google tools.

The event, "Using Google to Grow my Business" will be held on Wednesday from 10 a.m. to noon at the Lake Elsinore Cultural Arts Center, 183 N. Main St., Lake Elsinore.

During the course, attendees will learn how to use Google tools to attract more customers, increase visibility and grow their business online, according to the city's economic development department.

"Whether you're a small business owner, entrepreneur, or marketing professional, this event will give you practical strategies to harness the full potential of Google Search, Google Maps, and Google Business Profile," according to the event page.

The event is a collaboration between Economic Development, the Inland Empire Center for Entrepreneurship, the Riverside County Office of Economic Development and the Lake Elsinore Valley Chamber of Commerce.

Here's what the class topics will include:

• Setting up and optimizing your Google Business Profile
• Using Google Ads to target local customers
• Understanding local search and how SEO works
• The difference between paid ads and organic reach
• Tracking results and improving performance

The city recently received a prestigious award from the American Advertising Federation for its newly launched Economic Development website.

The Gold ADDY Award is the highest honor in its category and was presented during the regional AAF Awards Ceremony, which recognizes excellence in advertising and marketing across Southern California, according to a news release from the city.

Check out the award-winning site here.

READ MORE: Lake Elsinore Wins Award For Economic Development Website