City To Launch 'Cruise Malibu – Surf, Sand, Slow' Campaign Thursday

MALIBU, CA — As officials continue their push to increase safety on Pacific Coast Highway, the city is planning a gathering Thursday to launch a new campaign titled "Cruise Malibu – Surf, Sand, Slow."

The event, planned for 5 p.m. at Malibu Bluffs Park, will include city leaders, law enforcement, advocates and others. The campaign was designed by a focus group of longtime residents with marketing experience, two Pepperdine University students, the Los Angeles County Sheriff's Department, the California Highway Patrol and city staff, according to the city.

The event will include:

• Welcoming Remarks by Mayor Steve Uhring on the importance of road safety on PCH in Malibu
• A presentation and panel discussion by the PCH Campaign Focus Group, outlining the objectives and materials of the campaign
• A screening of the new “Cruise Malibu- Surf, Sand, Slow” music video TV commercial
• A Q&A with media and community members
• A pledge campaign for attendees to pledge “I choose to cruise PCH at or below the posted speed limit in Malibu. Signatories will receive a “Cruise Malibu- Surf, Sand, Slow” gift.
• Picnic
• A call for volunteers to join the Cruise Malibu Action Team, which will focus on outreach to beach visitors, commuters and residents this summer

More information is available on the city's website.

Read more:

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• PCH Speed Camera Plan Clears Key Legislative Hurdle
• Dozens Of PCH Speeders Ticketed In June: Latest Numbers For Malibu