Skechers Corporate: Skechers Enters The Metaverse

Press release from Skechers Corporate:

Mar 10, 2022

The Global Lifestyle Brand Will Open an Experiential Store in Decentraland’s Fashion District

LOS ANGELES--(BUSINESS WIRE)--
Skechers announced that it is entering the metaverse. The global lifestyle brand is the first to sign a lease in the Fashion District of Decentraland. The Company also recently filed trademark applications throughout the world to sell virtual goods such as footwear and apparel—setting the foundation for new growth opportunities in the metaverse.

“Our Decentraland agreement is an investment in our future,” said Michael Greenberg, president of Skechers. “We look forward to embarking on this virtual era, and exploring creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.”

This press release was produced by Skechers Corporate. The views expressed are the author's own.