Target Corporate Newsroom: Target Announces Target Zero: A New, Curated Collection Of Products Aiming To Replace Single-Use Packaging

Press release from the Target Corporate Newsroom:

March 9, 2022

The new Target Zero icon makes it easy to identify products designed to reduce waste Collection features products and packaging designed to be refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic Rollout includes hundreds of products across Target’s Initiative advances key sustainability commitments made through Target Forward, the retailer’s sustainability strategy aimed at co-creating an equitable and regenerative future with its guests, partners and communities

Target Corporation (NYSE: TGT) today announced Target Zero, a new initiative that responds to growing guest interest in products that help reduce waste. Guests will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment designed to be refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic. Hundreds of new and existing products from guest-favorite brands across Target’s Beauty, Personal Care and Household Essentials categories will be among the first in the Target Zero collection, with plans to expand the assortment in the future.

Target Zero advances key commitments made through Target Forward, Target’s sustainability strategy that aims to co-create an equitable and regenerative future with its guests, partners and communities, and includes ambitions to design and elevate sustainable brands and innovate to eliminate waste. The initiative uses Target’s size, scale and resources to curate a one-of-a-kind assortment that drives innovation and progress to reduce waste.

“Target Zero unlocks important progress toward our Target Forward ambitions, each of which require collaboration from our partners and action from our guests to be realized,” said Amanda Nusz, senior vice president of corporate responsibility and president of the Target Foundation, Target. “By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities.”

In-Store and Digital Experience

The Target Zero icon will be seen by guests on shelves in-store, and through a dedicated online experience at target.com. Hundreds of products from brands including Burt’s Bees, PLUS, Pacifica and more are among the first to be featured. Additionally, select products from Grove Co. and Target’s owned brand Everspring will join the collection beginning in April.

This press release was produced by the Target Corporate Newsroom. The views expressed here are the author’s own.