Mill Valley Firm FileThis Nabs Guy Kawasaki for Board

FileThis, a Mill Valley-based startup tech firm that targets consumers wanting to go paperless with their records, has landed tech guru and former Apple chief evangelist Guy Kawasaki as a member of its board of advisors, the company said today.

Brian Berson, a 30-year Mill Valley resident who has worked in the technology industry for 25 years, said he and the company’s founders met Kawasaki six months ago and they hit it off right away.

“He was really into what we’re doing,” Berson said. "Guy's vision and ability to evangelize technology are well known, but his greatest strength is his ability to simplify and focus in on the important aspects of a product and business, and in this he has already proven indispensable to FileThis. We are absolutely thrilled to have Guy join our team.”

FileThis allows users to archive their financial and other records and integrate them with the popular Evernote software through a partnership the company landed in January.

“We have been going like gangbusters ever since we landed the partnership with Evernote,” Berson said.

The company’s “cloud-based” FileThis Fetch service retrieves users’ online documents monthly from financial or household accounts and dumps them onto users’ desktop or into Evernote.  

"FileThis solves a real pain point for me: automatic archiving of credit card and financial accounts,” Kawasaki said in a statement. “FileThis' tight integration with Evernote means that I'm better organized with no additional work at all."

FileThis was founded 18 months ago by a group of Marin residents.