2024 Napa Valley Visitor Guide Honors Area's Pioneers

NAPA VALLEY, CA— He planted the first region's first grapevines while she was the first winemaker. He was George C. Yount, often referred to as Napa Valley's first Euro-American settler, who arrived in 1831, while she was Hannah Weinberger who in the early 1880s became Napa Valley's first female winery owner and female winemaker. They are among the "trailblazers" recognized on page 22 of the 2024 Napa Valley Visitor Guide.

The official guide was unveiled Dec. 20 during a holiday party held annually at the Napa Valley Welcome Center by Visit Napa Valley, the destination marketing organization for Napa County.

The guide covers all of Napa Valley including the towns of Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon, and serves as a valuable source of inspiration for visitors, both domestic and global, and proves to be an excellent resource for local residents, too.

Loaded with informative detail on everything in Napa Valley — from tastings at world-class wineries and restaurants to exploring the outdoors and the arts and culture scene to relaxing and rejuvenating at spas and winding down at any number of comfortable hotel options — the 2024 Napa Valley Visitor Guide is a go-to tool for planning Napa Valley experiences.

Industry data indicates that 89 percent of travelers rely on visitor guides to plan and book vacations (Destination Analysts, 2021). With 65,000 printed copies and an estimated 325,000 readers annually, this complimentary magazine serves as a rich resource, providing visibility to all tourism and hospitality businesses represented in it.

Since its inception more than a decade ago, the Napa Valley Visitor Guide has evolved to provide relevant detail about the destination with features and stories based on travel trends for both the leisure and the business traveler, including wine, food, spas and wellness, and destination environmental sustainability.

Also featured in this year's guide is a page about the wild mustard bloom that takes place from January to March in Napa Valley; where to stay in Napa Valley; which types of apparel have the "Napa Valley Look" for situations like wine tasting, live music and outdoor activities; information about transportation for getting to Napa Valley as well as the many unique transportation options available for getting around Napa Valley.

The Napa Valley Visitor Guide is found at more than 100 hotels and inns throughout Napa Valley, at the Napa Valley Welcome Center in Downtown Napa, and at welcome centers in Calistoga, St. Helena, Yountville and American Canyon.

It is also distributed at California Visitor Information Centers throughout the state and at various airports including Hollywood/Burbank, Oakland, Ontario, Orange County, Monterey, San Diego, San Jose, Santa Barbara and Sonoma.

Businesses interested in the 2024 Napa Valley Visitor Guide can request complimentary copies by completing a brief form at VisitNapaValley.com or by scanning the QR code below.