Novato Initiative Aims To Boost Local Economy

NOVATO, CA — The city of Novato is partnering with a merchants group in the launch of a new initiative to encourage residents to shop local.

The city and Shop Local Novato are emphasizing the importance of frequenting local shops to Novato's economy.

The initiative includes digital gift cards the city is calling “Novato Note$.”

The “Note$” can be purchased here.

“With this card, you can write a personal message and send it to family, friends and colleagues via email, text, or physical copy,” city officials said.

“Recipients can choose to spend it at one of a growing number of participating Novato businesses — or mix it up and spend flexibly at multiple locations.

“All-digital and always available on your phone, Novato Note$ is great for birthdays, holidays, teacher appreciation, coach gifts, or just to show your appreciation to a friend. Now you can give back to the community while you celebrate Father’s Day and graduations in June.”

For more information or to participate as a merchant in the program, contact the city of Novato at econdev@novato.org.