Pacifica Measure M Leads On Election Night

PACIFICA, CA — Did Pacifica voters approve Measure M to increase the city's transient occupancy tax?

Often called a hotel tax, TOTs are levied on people staying in hotels and other short-term lodging. Pacifica's current hotel tax rate is 12 percent. Measure M sought to raise the tax by 3 percent, generating an estimated $720,000 in extra revenue annually.

Proponents of the measure argued the increase would bring in more locally controlled funding from visitors, without burdening residents. Opponents argued the higher tax could deter guests and impact local businesses.

Requiring only a simple majority to pass, nearly 80 percent of voters approved Measure M, according to tallies updated at 10 p.m. Tuesday evening's preliminary results reflect ballots received on or before Friday and do account for Vote Center ballots or those mailed or left in drop boxes after Friday.

The polls closed across Pacifica and the state of California at 8 p.m., with the possible exception of Vote Centers that have lines.

Real-Time Election Results: Scroll or select "Filter Results" to select the race of your choice in the results window below.

More than 8 million Californians cast their ballots early.