Purple Passion Day Kicks Off Walk To End Alzheimer's

From the Alzheimer's Association: Alzheimer’s Association volunteers dressed in purple will be delivering Walk to End Alzheimer’s brochures and posters along with thank you goodies to businesses across the Coachella Valley on Tuesday, Jan 17, announced Walk Chairman Dom Calvano .

“This is the third annual Purple Passion Day. Our aim is to let more folks know about the Alzheimer’s Association and the upcoming Walk on Feb.18,” said Calvano. “By visiting all kinds of businesses in the desert communities, we hope to encourage them to become involved by creating employee teams. Whenever we connect with employees who have been touched by Alzheimer’s in their families, it prompts powerful emotions. Often an employer is not even aware that this disease takes a great toll on their employees and everyone involved.”

If your business would like to have posters and brochures at Purple Passion Day, please contact Dom Calvano at (760) 469-4633.

Register today and start fundraising for the 18th annual Walk to End Alzheimer’s 2017, taking place Saturday morning, Feb. 18 at the Palm Desert Civic Center Park.

• To register online: www.act.alz/cvwalk2017.

About The Walk to End Alzheimer’s 2017

The event supports the Alzheimer’s Association, California Southland, Coachella Valley. Funds raised at the walk provide much needed support for the more than 40,000 people touched by the disease in the Coachella Valley, as well as to educate the public about Alzheimer’s disease.

Registration on the day of the two mile walk opens at 8 a.m. Opening ceremony starts at 9 a.m., with the walk beginning at 9:30 a.m. on a clearly marked course throughout the park. The paved course is suitable for wheelchairs and strollers. Festivities and awards take place upon return to the Amphitheatre.

Sponsors include KMIR/KPSE, Family Hospice Care, Edward Jones, Gentiva Hospice, Desert Oasis, Atria Senior Living, Custom Care Solutions, Desert Medical Imaging, Vista Cove at Rancho Mirage, Mission Hills Senior Living, Eisenhower Medical Center, Windsor Court Assisted Living and more. Many sponsors will have booths with resources and information available to those attending our festival area.

For more information about sponsorship and festival exhibitor opportunities, teams or individual registration, call the Alzheimer's Association regional service center in Rancho Mirage at (760) 996-0006, ext. 8414, email agimbel@alz.org , or visit www.alz.org/socal.

About the Alzheimer’s Association

The Alzheimer’s Association is the largest voluntary health organization dedicated to Alzheimer’s research and support. Its mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

With 19 years of service to the Coachella Valley, the Alzheimer’s Association provides support groups for caregivers, a 24-hour Helpline at (800) 272-3900, care consultation, educational programs for healthcare providers and the public. It also promotes advocacy and funds promising research programs nationwide.

The Coachella Valley Regional Service Center is located at 69-730 Highway 111, Suite 100, Rancho Mirage. Local phone number is (760) 996-0006, ext. 8414 or online at www.alz.org/socal

Image courtesy of Alzheimer's Association