Pleasanton Offers Small Business Gift Card Program

PLEASANTON, CA — Pleasanton is urging its residents to support local businesses by purchasing a Gift Pleasanton eGift Card, which can be applied at several participating Pleasanton businesses.

Through a collaboration between the City of Pleasanton and the Pleasanton Downtown Association, cards of $25, $50, $100, or a custom amount can be gifted through email or text message, and the recipient will be able to spend that amount at participating restaurants and stores. From Black Friday until the end of the year, the city is offering a bonus discount promotion offering three gift cards per purchaser at a discounted rate.

See here to purchase a card and learn more about the program.

In Pleasanton, small businesses employing between 1 and 150 people provide more than 32,000 jobs, the city said. A 2021-22 Civic Economics Independent Business Impact Study also found that for every $100 spent at an independently-owned retail store, $53 stays in the community, and for every $100 spent at an independently-owned restaurant, $64 stays in the community.

Pleasanton merchants are encouraged to visit shopsmall.com for marketing resources.

"We look forward to Small Business Saturday," said Judy Wheeler of Town Center Books. "It's traditionally one of our biggest days and a great way to remind people how important small businesses are to our local economy. It's also a day we feel special appreciation from our customers, which we love and gives us the opportunity to thank everyone for their support all year."