Dreamforce 2023 Could Be Make-Or-Break For San Francisco

CBS San Francisco

September 12, 2023

SAN FRANCISCO — San Francisco has a lot riding on this year's Dreamforce after Salesforce CEO Mark Benioff suggested it could be the city's last if ongoing issues such as homelessness and drugs affect the event.

Kickoff for the event is Tuesday, and it's expected to bring over 40,000 people to the city for three days. Attendees will likely bring with them a lot of traffic and money.

The conference is expected to pump about $90 million into the local economy.

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