Malibu Barbie Truck Rolls Into Temecula This Weekend

TEMECULA, CA — Barbie fans of all ages have an opportunity to celebrate the brand's iconic "California girl" this weekend when the "Barbie Truck Totally Throwback Malibu Tour" rolls into Temecula.

The promotional event scheduled from 10 a.m. to 7 p.m. Saturday at Promenade Temecula near Edwards Cinemas and Red Robin will feature the Malibu Barbie Truck packed with 70s-themed Malibu Barbie beach apparel and accessories. Pieces range in price from $12 to $75, according to organizers.

Toymaker Mattel launched the first Barbie doll in 1959, and Malibu Barbie debuted in 1971 with "a new face sculpt, including the addition of an open smile with pearly white teeth, and, thanks to the groundswell of the feminist movement and female empowerment, her sparkling blue eyes faced-forward for the first time," according to the company.

"Malibu Barbie was the ultimate surfer girl — suntanned with long, straight hair," according to Mattel.

The Totally Throwback Tour kicked off in Los Angeles in 2021 to celebrate the 50th anniversary of Malibu Barbie and will continue to travel to different cities throughout the U.S. in 2023. After leaving Temecula, the truck will motor into Escondido's North County Mall from 10 a.m. to 7 p.m. March 18. The truck will be parked near The Cheesecake Factory, 272 E Via Rancho Parkway.

Promenade Temecula is located at 40820 Winchester Road.

For more information, visit barbie.com/BarbieTruck.