Local Business Spotlight: Girl Scouts of Connecticut

This Patch article is sponsored by Girl Scouts of Connecticut.

Local businesses are the heart of our communities. Patch had a chance to talk with Catherine Cardoso, Chief Marketing & Communications Officer, of Girl Scouts of Connecticut.

Patch: Tell us a bit about your business or organization:
Catherine Cardoso: Girl Scouts of Connecticut is where girls discover who they are, build confidence, and learn how to lead right here in the communities we call home. Through hands-on experiences, meaningful friendships, and trusted mentors, girl scouts develop skills and a sense of purpose that last a lifetime. From outdoor adventure and STEAM to entrepreneurship and community service, Girl Scouts gives girls the space to explore their interests and use their voices. Whether they’re pitching a business plan, camping under the stars, or leading a service project, Girl Scouts are learning by doing. We are proud to partner with families, volunteers, and local organizations across our state to ensure every girl has the opportunity to belong, to lead, and to thrive.

Patch: How long have you been doing business in town?
Catherine Cardoso: Girl Scouts of Connecticut has been part of Connecticut communities for more than 100 years.

Patch: What attracted you to the line of work you’re in, and how did you get started?
Catherine Cardoso: I was drawn to marketing because I love presenting solutions to problems and ways to improve people’s lives. I’ve built my career in strategic marketing, helping organizations clarify their story and align their brand with their values and the impact they deliver. That’s guided my work with brands like Dove, Norelco, Philips, Zoom Professional Teeth Whitening, and Timex, always focusing on meaningful connections that make a difference. My introduction to Girl Scouts came through my daughter, whose experience inspired me to join. Watching her blossom, make new friends, speak up confidently, and explore new interests showed me the transformative power of Girl Scouts. As Chief Marketing and Communications Officer, I want every girl in Connecticut to have the chance to be a Girl Scout, connect with mentors who support her, discover new adventures, and feel recognized, encouraged, and valued.

Patch: What's the most common piece of advice you give to customers?
Catherine Cardoso: The advice I give to members is to stay curious and take action on the causes that matter to them.

Patch: What’s the most satisfying part of your job?
Catherine Cardoso: The most satisfying part of my job is hearing the stories of the difference Girl Scouts makes for each girl, volunteer, family, and community.

Patch: How would you say your business or organization distinguishes itself from the others?
Catherine Cardoso: What makes Girl Scouts of Connecticut different is our commitment to supporting girls throughout their school years. Many of our volunteers are former Girl Scouts, creating a welcoming, experienced community. Girls can explore their interests, gain mentorship and encouragement, and feel a sense of belonging—whether in a troop or independently—with programs that grow with them from kindergarten through 12th grade.