North Branford Small Business Spotlight: Candi's Floral Creations

Every local business has a story worth sharing with the community. And that’s the belief behind this exciting series — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

Business: Candi’s Floral Creations
Owner: Candice Milliard, Artistic Director
Website: www.candisfloralcreations.com

Address: 2400 Foxon Road (Route 80), Town & Country Plaza, North Branford, CT

Why start a business in this town?

I own a wedding and event floral studio in town. I live in this town and I wanted my shop to be close by. I do have a store front because I think it looks more established than working from out of my home, but it is by appointment only. Half of my shop is a showroom filled with vignettes of various wedding and event themes and where I meet clients. The other half is where I design.

What’s the most difficult moment or challenge you’ve faced as a business owner?

My business is seasonal and that can be challenging but I try to think outside the box to find extra income during the slow months. I offer holiday decorating for residential and business and will design for some holiday parties. I am spearheading a sidewalk sale August 27, 28 and 29 and all the shops at Town and Country Plaza will be having sales and promotions. If it goes well, we may do one every year.

What’s been your favorite moment or proudest achievement since opening?

I have been designing since I was 16 so over 25 years and have been designing weddings for about 20 years. I started my business in town about 12 years ago. My biggest achievement is my work being featured in the top 3 national wedding publications, which is part of a very elite group. Some of my clients include 50cent, actress Brooke Tansley, and daughter of famous Connecticut lawyer John Haymond.

I feel like I have a NYC resume but am located in a small farm town, which I love, but may be the biggest challenge as I am not located on Main Street, CT. Therefore I have to really work hard to attract the right clientele. I would say that most of my clients live out of state and come back home to CT to get married or are from Fairfield County.I am the preferred florist at local venues such as Madison Beach Hotel, New Haven Lawn Club, Saybrook Point Inn and Guilford Yacht Club and far away venues Saltwater Farm Vineyard and The Inn at Longshore.

How does your business give back or get involved in the community?

I try to engage in the community by donating to the high school, garden club, etc.

Would you like to see your small business showcased in this series? Email wendy.mitchell@patch.com.