Adult daycare, memory care center adds University Parkway location

SH Town Square Franchising, Inc. (Town Square), which fills a nationwide elder care market gap for adult daycare and memory care centers, continues its growth, with the just-opened University Parkway (Bradenton) Town Square joining an already-opened Sarasota location. The four-year-old national organization also is expanding its leadership team with the addition of a new position, Vice President of Marketing & Business Development, to be filled by a Sarasota resident.

University Parkway Town Square has strong start

Town Square University Parkway, on the border of Bradenton and Sarasota, opened its doors March 6. More than 450 people attended the Open House to see the innovative adult day facility offering activities and enabling reminiscence and socialization. Town Square University Parkway franchise owners John and Catherine McDermott have plans to open two more Town Square centers in the coming years to serve the Manatee County area, north of this first location.

“We are excited to see the team at University Parkway open its doors,” says Pete Spillum, VP of Operations for Town Square. “With John and Catherine’s experience (she is a Psychiatric Nurse Practitioner; his experience is in construction and operations), they will thrive and become a model Town Square. We see Florida being a key state for growth, as other entrepreneurs look to join an innovative brand serving the aging population.”

Growth drives leadership team expansion

As its first Vice President of Marketing & Business Development, Sarasota-based Lori McCauley brings 25 years sales & operations experience, with a decade in healthcare and 15 years in franchise development.

“I know from experience there is nothing quite like Town Square in the healthcare marketplace,” McCauley says. “The brand is exciting plus the team is extremely passionate, and our centers, as we call them, benefit not only the member, but also caregivers who need respite support. Our goal when we partner with franchise owners is for Town Square to be the ‘Center of Excellence’ in adult day dementia care. From every activity to the centers’ décor, we’ve built it all with strategic, meaningful purpose.”

In addition to Sarasota and University Parkway, Town Square locations now open include Perry Hall, MD; Jersey Shore (Brunswick), NJ; Princeton, NJ; Sandy Springs, GA; and (NW) Austin, TX. As the population shifts, the 50s and 60s theme of Town Square facilities will roll through subsequent decades.

“We’ve been on a roll since June of 2021,” Spillum says. “In addition to the seven centers up and running, we have 15 other committed locations. Like families and caregivers everywhere, franchise owners are recognizing incredible national demand for quality daycare and resource centers for those with dementia. We are delighted to serve more and more seniors while also giving caregivers a respite from 24/7 care.”

He also notes that a lease has been signed for a Town Square in the Greater Charlotte area (Fort Mill, SC), along with newly signed owners of a Bergen County, NJ, Town Square also ramping up.

Town Square provides a safe, comforting and immersive environment where members – as Town Square day guests are called – spend the day while caretakers are at work, running errands or taking a break from daily routines. Members take part in a range of engaging activities facilitated by highly qualified Program Assistants. Town Square is the first adult day center model grounded in reminiscence therapy, specifically for individuals with Alzheimer’s or related dementias. A product of the renowned George G. Glenner Centers, Town Square’s proprietary programming evokes a time when seniors were teens or young adults. Town Square also created proprietary software exclusive to its franchise owners. About franchising with Town Square: email Lori McCauley, 612-816-9300.