Now Open at Tanger Outlets Daytona Beach: Simply Southern, Oakley and

Shoppers will enjoy more variety at Tanger Outlets Daytona Beach with the addition of three new brands and a dining option, all newly open at the center. Simply Southern, Oakley, South Moon Under and Bunnboh Churros have joined the outlet shopping destination’s growing collection of notable brands serving Daytona Beach and beyond.

“Our goal is to serve as a one-stop shop for everyone in the family,” said Shelley Sloan, Marketing Director of Tanger Daytona Beach, “We want guests to shop, dine and socialize here. These additions bring a new layer of excitement to the shopping experience, adding even more diversity and style to Tanger.”

Recognized for its bright, colorful designs and faith-based inspirational quotes, Simply Southern is an American clothing, accessory and gift brand focused on creating quality, affordable products for shoppers. The brand got its start selling high-quality t-shirts and has expanded its offerings to include sweatshirts, dresses as well as hats, lanyards, wallets and phone accessories. The 3,500-square-foot Tanger Daytona Beach storefront is now open near Reebok.

Now open in a 2,500-square-foot space between New Balance and Levi’s, Oakley offers an extensive selection of sun and prescription eyewear for men, women and youth. The retailer has expanded into apparel and accessories—spanning across product lines that appeal to both sports performance and lifestyle consumers.

South Moon Under offers a curated selection of high-quality wardrobe basics and on-trend fashion must-haves from beloved brands and emerging designers. Now open across from Bath & Body Works in a 2,400-square-foot space, the new store features both special occasion and everyday styles for women and men along with a year-round swim shop and assortment of premium denim. New arrivals and brands are added weekly to provide ever-evolving options for elevated, effortless style.

Known for its unique churros and ice cream dessert that resembles a bunny rabbit, BunnBoh Churros provides shoppers a sweet treat during a day of shopping. The 1,033-square-foot storefront, located next to Columbia Factory Store, offers a fresh twist on classic favorites, including a variety of delicious churro flavors, mouth-watering milkshakes and stuffed churros.