Saks Fifth Avenue To Open Fifth Avenue Club At The Vinoy In St. Pete

ST. PETERSBURG, FL — Saks Fifth Avenue will expand its luxury personal shopping and styling service, the Fifth Avenue Club, into St. Petersburg this summer.

The Vinoy Resort & Golf Club will be the site of one of the brand’s 20 standalone locations that will open by the end of the year, according to a news release.

The expansion comes one year after the launch of the concept of private standalone suites in hotels and resorts across the United States.

The newest Fifth Avenue Club location opened in Austin, Texas in June. Other recent openings include Savannah, Georgia; Denver, Colorado; and Minneapolis, Minnesota. In addition to the upcoming Vinoy location, other openings scheduled this summer include Fort Worth, Texas and Rancho Santa Fe, California.

"The success of our standalone Fifth Avenue Club suites illustrates that luxury clients are increasingly seeking one-on-one fashion expertise tailored just for them," Larry Bruce, president, Saks Fifth Avenue stores, said. "Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community. We look forward to continued expansion of the highly personalized service and the expertly curated luxury assortment that Saks is known for to even more clients across the U.S."

The standalone Fifth Avenue Club suites are an extension of the brand's existing Fifth Avenue Clubs, which are located within Saks Fifth Avenue stores. All Fifth Avenue Club locations offer personal shopping and styling appointments, in addition to special events and trunk shows.

The Fifth Avenue Club recruits skilled personal stylists in local communities to provide clients with expert styling services based on each client's specific needs and preferences, from clothing and accessories to shoes and fine jewelry.

Through the Fifth Avenue Club, clients are invited to connect with a stylist for a consultation to discuss style preferences, wardrobe needs, sizing and designer preferences.

Following the consultation, the stylist utilizes inventory from the full breadth of the Saks Fifth Avenue luxury ecosystem, including both Saks.com and Saks Fifth Avenue stores, when curating merchandise for private Fifth Avenue Club appointments.