Macy's, With 22 GA Stores, To Close 150 Nationwide Over 3 Years

GEORGIA — Macy’s plans to close 150 underperforming stores amid slipping sales, the department store chain said Tuesday. It’s unclear if Georgia stores are among those that will be shuttered.

The announcement came after the company posted a fourth-quarter loss and declining sales. At the same time, the company signaled a pivot to its luxury brands, saying it will open 15 higher-end Bloomingdale’s stores and 30 of its luxury Blue Mercury cosmetics locations.

Macy’s has 22 stores in Georgia:

• Macy's North Point Mall, Alpharetta
• Macy's North Point Furniture and Mattress Gallery, Alpharetta
• Macy's Cumberland Mall, Atlanta
• Macy's Lenox Square Mall, Atlanta
• Macy's Perimeter Furniture Showroom and Mattress Gallery, Atlanta
• Macy's Northlake Mall, Atlanta
• Macy's Augusta Mall, Augusta
• Macy's Mall of Georgia, Buford
• Macy's Peachtree Mall, Columbus
• Macy's Arbor Place, Douglasville
• Macy's Gwinnett Place Mall, Duluth
• Macy's Gwinnett Furniture and Mattress Gallery, Duluth
• Macy's Perimeter Mall, Dunwoody
• Macy's Town Center Furniture Clearance Center (GA), Kennesaw
• Macy's Town Center Furniture and Mattress Gallery, Kennesaw
• Macy's Town Center Mall, Kennesaw
• Macy's Stonecrest Mall, Lithonia
• Market by Macy's By Macy's SouthPoint, McDonough
• Macy's Southlake Mall, Morrow
• Macy's Oglethorpe Mall, Savannah
• Market by Macy's By Macy's Presidential Markets, Snellville
• Market by Macy's By Macys Johns Creek Town Center, Suwanee

The iconic department store chain plans to close 50 of the targeted stores by the end of 2024, and another 100 over the next few years. By 2026, Macy’s will have 350 stores, the company said.

Macy’s faces a proxy fight from Arkhouse Management which nominated a slate of nine directors for election to Macy's board last week. Last month, Macy's rejected a $5.8 billion takeover offer from the hedge fund and Brigade Capital Management, an investment manager.

Activist investors and pressure to increase sales are just two critical issues facing new CEO Tony Spring, who succeeded Jeff Gennette earlier this month.

"We are making the necessary moves to reinvigorate relationships with our customers through improved shopping experiences, relevant assortments and compelling value," Spring said in a statement.

Even before the pandemic, department stores were facing intense competition from online rivals. Neiman Marcus and JCPenney both filed for Chapter 11 bankruptcy protection.

Consumers have proven resilient and willing to shop even after a bout of inflation, though behaviors have shifted, with some Americans trading down to lower-priced goods.

Macy's is maneuvering to shore up sales by accelerating the expansion of small-format stores that can provide more convenience to its customers. It announced plans in October to add up to 30 small-format locations through the fall of 2025, bringing the total number to roughly 42. The next round of expansion starts in the fall.

The retail giant began opening small-format stores in 2021 in Georgia, starting with two locations in the Atlanta area - one at South Point and the other at Presidential Markets. Then, a year later, Macy’s opened a store at the Johns Creek Town Center.

Even with the shift in focus, Macy’s is cutting jobs. The department store said in January it would trim about 2,350 employees, or about 3.5 percent of its workforce, and would close five stores.

The Associated Press contributed reporting.